Our Story

Veteran-Owned. Family-Operated. Community-Rooted.

Sonnier Beauty Supply LLC was born from a simple belief: that every customer deserves top-tier beauty products delivered with the same integrity, discipline, and care that military service demands.

We're a husband-and-wife team — both proud U.S. Air Force veterans — with nearly 30 years of combined service and more than three generations of roots right here in Moreno Valley, CA. When we transitioned from boots to business, we brought everything the Air Force taught us: precision, accountability, and an unwavering commitment to excellence.

Why We Started

As a family deeply embedded in the Moreno Valley community, we saw a gap: quality beauty products — hair care, skin care, nail care — weren't always accessible at fair prices with trustworthy service. We set out to change that. Sonnier Beauty Supply is our answer: an online-first store that puts community, quality, and value first.

What We Offer

• Braiding Hair & Extensions — Top brands like RastaFri and Lotta Body, plus our exclusive Sonnier private-label bundles
• Hair Care — Cantu, Aunt Jackie's, Adore color, and salon-grade styling essentials
• Skin & Nail Care — Everyday essentials and trending products curated for our community

Our Promise

We ship nationwide with free shipping on U.S. orders over $75, and offer next-day delivery for our Moreno Valley neighbors. Every order is packed and processed with the same attention to detail we brought to our service — because you deserve nothing less.

"I purchased some hair from the $5 bundle event and was skeptical... BAAAABBBBBYYYY when I tell you it was nothing but quality!! Minimal shedding and it didn't tangle! I got so many compliments. I WILL be shopping again for sure."

Proudly Serving Moreno Valley & Beyond

From our hometown of Moreno Valley to customers across the country, Sonnier Beauty Supply is your trusted source for African-American hair care, wigs, extensions, cosmetics, lashes, and styling tools — all at unbeatable prices, with the personal touch of a family business that truly cares.

Ready to level up your look? Shop our best-sellers ›